A well-defined Proposition optimises investment and maximise competitive differentiation

Value for the customer is at the core of each Proposition we help to develop. Our 360 degree approach to proposition development defines the target customer base, user experience, commercial model, positioning and marketing approach.

Working primarily with product and marketing teams, our work typically includes:

  • Customer segmentation and needs analysis

  • Requirements capture

  • Go to market strategy development

  • Vendor selection and RFP support


Find out about our other services:

Market Insight

Product Launch

Customer Engagement

If you think we could help you or just want to know more please email us at hello@firstpartner.net or call us on +44 (0) 870 874 8700.