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Downloads: Thought Leadership

Our Thought Leadership articles provide excellent insights into products, services, technologies and trends to provide you with insight on a wide variety of industry topics. All articles are free to download. If you would like to have more information or would like us to carry out more detailed analysis for you please contact us on +44 8798748700 or email us at hello@firstpartner.net

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Mobile Payments - Can the M-PESA Model work in other markets?

Mobile payment systems such as M-PESA have demonstrated their attractiveness in countries where banks have achieved a low penetration of service access points. Richard Warren and Justin Davidson look at the opportunity to grow this model significantly by roll out of services in regions already regarded as being served by bank networks.

Click here to download the document.

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FirstPartner Presentation in the IBC 2009 Mobile Media Discussion Group ‘Managing and delivering the content’.

This presentation was delivered at the IBC conference on the 10th September 2009 by Richard Warren. This presentation discusses the current status of mobile advertising and the revenue stream potential.

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Mobile Advertising and Mobile’s Position in the Internet Purchasing Experience.

This presentation was delivered at the Monetising the Mobile Internet in Tough Times on the 8th June 2009 by Richard Warren. This covers the current status of mobile advertising, the forecast we are about to publish on Mobile Advertising for Europe and models for delivering transactions through mobile.

Click here to download the document.

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Successfully Deploying Mobile and Wireless Broadband Services in the Arab World.

Low fixed infrastructure penetration vs high wireless penetration is creating a market for wireless broadband services. A review in partnership with Arab Advisors looks at the market opportunities and lessons already learnt in Europe that should be considered.

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10 Ways to succeed in an economic recovery

Signs already exist that the tech sector is gaining momentum for recovery. Tim Ellis reviews 10 factors that should be acted on to maximise your company’s opportunity to succeed in the recovery.

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Time To Start Investing In Innovation?

Innovation is an important factor in driving a recovery. Tim Ellis identifies signs of significant investments underway to drive new product innovation in smartphone and portable media platforms in 2009.

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