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Go to Market - HD Traffic
Learn how we helped TomTom to quickly launch their first subscription based service offering into the Dutch market, and how the Go To Market challenges were successfully overcome.
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Go to Market - Live Services
Learn how we helped TomTom to quickly launch their first subscription based combined service bundle offering into multiple markets, and how the Go To Market challenges were successfully overcome within aggressive timescales.
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Integrated proposition development - 3G Router
Learn how we enabled two global companies to partner and bring to market a new category proposition. The project required development of a clear proposition, targeted to addressing customer needs.
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Mobile Data Services Channel Strategy
Understand how FirstPartner maximised the sales effectiveness of launching an SMS customer contact solution. The project gave clear guidance on which partners to target through indirect channels.
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Customer Insight
Through developing fresh insight on new multinational accounts, learn how we enabled our client’s account teams to improve their sales penetration. The output was then used to help shape the proposition.
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VoIP Go-to-Market Planning
Learn how FirstPartner built a European go to market strategy for a white-label VoIP service. The project required the Developement of an opportunity led model and sales plan.
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Proposition development - 3G Access Point
Understand how we created a sales toolkit for the client to brief target international carriers. Use of the toolkit achieved rapid market penetration and adoption of Fixed Mobile Convergence (FMC) solutions.
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WiMax readiness assessment
Learn how FirstPartner Identified key market needs and views concerning Broadband Wireless. The project required a deep insight into the go to market strategies adopted by early stage competitors.
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Business Modelling
Understand how we created a unified view of the market for mobile data services. The project required that all internal data needed to be aggregated and rationalised to create a single market model.
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Proposition Positioning
Projections from industry analysts predicted significant market growth for web based gaming. Using FirstPartner’s market knowledge and experience, we were able to advise the client that making a good return would be a challenge.
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Sales Toolkit Development
Learn how we used our sales toolkit to trial launch a business package offering, to small business customers. The channel to market used were existing consumer focused retail stores.
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Vodafone Built-in 3G Notebooks
Understand how FirstPartner launched a channel sales proposition with IT Partners such as Dell, Acer and Lenovo of 3G Embedded Notebooks. The project required driving awareness & demand stimulation.
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Lead Management
Learn how we implemented a low cost sales support function for Vodafone UK’s Commercial Partnerships business development team.
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Marketing from the US into Europe
FirstPartner developed a customer segmentation for Europe, and subsequently marketed, approached, qualified and delivered European opportunities to Colloquis.
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